A thoughtful interior design has drawn attention to a well-known brand, “SOREL.” This shop launched a pop-up shop in Brooklyn’s Williamsburg area in 2023 to enhance its brand visibility. The company collaborated with MG2 to design a pop-up shop to boost awareness, foster customer engagement, drive sales, and integrate marketing data for future planning. Additionally, this pop-up shop commemorates the brand’s 50th anniversary of the iconic Caribou silhouette.
Location
Brooklyn, New York
Client
SOREL
Market Sectors
Experiential Retail
Size
900 SF
January 1, 2025
Words: Poupak Seyedan
Optimized Orange
The eye-catching storefront is a vibrant display of the brand’s signature hue, known as “Optimized Orange,” which envelops the entire exterior and captures the attention of passersby. Stepping inside, customers are greeted by the new interior design, an impressive life-size polar bear art installation crafted by local artists, which serves as a striking centerpiece and pays homage to the brand’s connection with nature and outdoor adventure.
In fact, illuminated custom signage draws visitors deeper into the store, offering glimpses of the unique pop-up experience that awaits. Also, the design integrates cutting-edge augmented reality technology to redefine the in-store shopping journey. One standout feature is a full-body mirror-sized screen strategically positioned for customer interaction. As shoppers approach it, they can engage with various immersive weather effects that simulate different climates and conditions, enhancing their connection to the brand’s outdoor heritage.
This thoughtful and innovative approach to interior design in the retail industry can highlight any shop’s commitment to creativity. It also aims to provide a rich, memorable experience that resonates with customers and elevates their shopping adventure to new heights.
